Seven disciplines, one hand, one system — from the business card to the shopfront.
Priced quote within 48 h
Most brands fail not for lack of taste but for lack of consistency. A colour that drifts, a typeface that changes from page to page, packaging that contradicts the website — and the whole thing loses its force.
Our job is to build what holds. A grid, a palette, a hierarchy, written rules — then to roll that system out everywhere the brand exists: on a screen, on a shelf, on a building.
Style fades. Structure stays. Style fades. Structure stays. Style fades. Structure stays.
What reads from afar must hold up close.
Seven disciplines, from brand identity to wayfinding. The detail of what gets made and what you receive.
See the services
You write, you get a priced quote within 48 hours, you decide. With no commitment of any kind.
Request a quoteGraphic design covers everything that communicates through image. These are the seven fields we practise, from first sketch to production file.
No endless form, no subscription, no mandatory call. You write, you get a quote, you decide.
An email from any button on the site. Describe your business, what you need and your deadline. Two paragraphs is plenty.
Within 48 working hours, a written and priced quote: scope, deliverables, timeline and a firm amount. Not a ballpark, a quote.
You accept or you decline. No justification, no fee, no follow-up. If the scope is off, we adjust it and the quote is revised.
The finished design, with open source files and ready-to-use export formats. You own them.
How production runs once the quote is accepted. You always know where the project stands, what is expected of you and what comes next.
Stage 1
Designing before understanding produces something handsome that misses the point. This stage settles what you do, who you are talking to and what sets you apart from the people next door. It is the stage most often cut short, and the one whose absence shows six months later.
Stage 2
The good idea rarely comes first. This stage opens several routes before closing one: seeing the brand take genuinely different directions, including ones nobody had thought of. It is the only moment in the project where being wrong costs nothing.
Stage 3
Choosing means giving things up, and that is exactly why the stage exists: one direction carried through beats a compromise between three. The reasons go down in writing and become the yardstick for every later call — the question stops being “which do I prefer” and becomes “which is right”.
Stage 4
A direction is not yet a system. This is where it becomes usable: rules, templates, applications that hold up large and very small, on a screen and on paper. The invisible work of this stage is what saves you a phone call for every new piece later on.
Stage 5
A design you depend on is a failed design. The last stage makes you self-sufficient: the files, what you need to know to use them, and enough to hand the rest to whoever you like. The point is not that you have to come back — it is that you want to.
Not every project goes through all five stages, and that is deliberate. A single poster does not need the journey of a full identity: we tighten or expand each stage according to the size of the project, your deadline and how much there is to solve. The sequence chosen for your case is set out in the quote.
The situations that most often bring a company here. If yours looks like one of them, we know where to start.
A new business, a product range, a second location. Everything is still to build, and nothing should look improvised on opening day.
Same colours, same photos, same promises. Customers can no longer tell you apart, and price becomes the only argument.
You do good work and your clients know it — but your materials describe a more ordinary company than yours.
The logo is dated, so is the site, and every new document drifts a little further from the last.
A funding round, a tender, a trade fair: you have to look solid before the product even speaks.
Each supplier did it their own way. What is missing is a written set of rules to make the whole thing cohere again.
Working days
Identity through wayfinding
French, German, English
You own them
No price is listed here, and that is deliberate: a single poster and a full identity rolled out across twelve media have nothing in common. Describe what you need and you get a firm amount within 48 hours — not a range to haggle over later.
The quote states a price, not an estimate. It does not move along the way, unless you widen the scope yourself — and that becomes a separate quote.
Asking for a quote commits you to nothing. No handling fee, no sales follow-up, no signing up to a list.
The quote lists what gets made and what does not. That document governs, and nothing else.
We use artificial intelligence as a tool, never as a replacement. Knowing where it saves time — and above all where it has no business being — takes experience in the craft. That is what keeps the value for money where it should be.
Because a listed price is almost always wrong. A single poster, a range of six labels and an identity rolled out across twelve media are neither the same work nor the same cost. Describe what you need and you get a firm amount within 48 hours, calculated on your project rather than on an average.
Describe it in a few lines. You get a written, priced quote within 48 working hours. No commitment.
or directly contact@purplelab.ch