Services in detail
Seven disciplines, and for each: what it deals with, what it can cover and when it earns its place. The exact content, the amount and the schedule depend on your project and appear in the quote.
The lists below are examples, not a closed catalogue. If what you are after is not there, it does not mean it cannot be done: describe it and you will get a straight answer.
Brand identity and visual system
Everything that makes a brand recognisable in a tenth of a second: the mark, the system carrying it and the rules that hold it together over time.
Logotypes
The distinctive mark, built for every size and every background.
Brand manuals
The manual setting colours, type, grids and what not to do.
Stationery
Business cards, letterheads, envelopes, email signatures.
Mascots
A proprietary character, built to live in illustration and animation.
What it can cover
- A logo that works on a shopfront and in a browser tab
- Business cards, letterheads, quotes, invoices
- Email signature and document templates
- Vehicle livery, workwear, window display
- The written rules that keep it all consistent
- Reworking an existing identity without starting over
A good fit if
- You are launching and starting from nothing
- Your identity has aged or no longer fits
- Your materials have drifted and no longer speak one language
Digital and interface design
Screens that explain themselves. The layout, the component system and the rules that let a developer build without guessing.
Web design
Visual and ergonomic layout of sites, desktop through mobile.
Mobile apps
Complete visual design of iOS and Android interfaces.
Social media
Visuals, banners, stories and reusable templates.
Newsletters
Email layout that survives Outlook as well as Gmail.
What it can cover
- Brochure site, online shop, landing page
- Rebuilding a site that has aged
- Screens for a mobile app or an internal tool
- Customer area, dashboard, form
- Visuals and templates for social media
- Newsletters that survive every inbox
- Everything ready for a developer to pick up
A good fit if
- Your site converts poorly and you cannot see why
- You are preparing a product and need a solid base
- Your screens are inconsistent from page to page
Editorial and print
Layout as a discipline in its own right: a grid that holds across two hundred pages, a hierarchy that guides the eye, a file that goes to press without surprises.
Layout
Magazines, newspapers, books, comics.
Sales material
Brochures, catalogues, folders, flyers.
Annual reports
Visual treatment of financial data and dense text.
Posters
Large format for events, cinema, theatre.
What it can cover
- Brochure, catalogue, folder, flyer
- Annual report, activity report, press kit
- Book, magazine, internal newspaper
- Menu, programme, invitation
- Large-format poster and event stationery
- Templates your team can reuse on its own
- Follow-through with the printer, if you want it
A good fit if
- You are publishing a dense document and want it read
- Your annual report reads like a bound spreadsheet
- You need templates your own team can reuse
Packaging and product
Packaging is the only medium held in the hand. It has to read at three metres, make sense at thirty centimetres and meet the law to the millimetre.
Packaging
Boxes, bottles, containers for consumer goods.
Labels
Wine, cosmetics, food — visuals and mandatory statements.
Merchandising
Apparel, goods, reusable bags.
What it can cover
- Label for a bottle, a jar, a pouch
- Box, gift set, shipping packaging
- A whole range rolled out across several products
- Legal wording built in without wrecking the design
- Multilingual versions of the same product
- Bags, aprons, clothing, objects carrying your brand
- Presentation views to sign off before the print run
A good fit if
- Your product disappears on the shelf
- You are launching a range and need a system that extends
- Your labels must change language without being redrawn
Animation and motion content
Motion is a brand property just as much as colour. An easing curve says as much as a typeface choice.
Title sequences
Animated idents for cinema, television, YouTube.
Explainer videos
Animated infographics that make a concept immediate.
GIFs and stickers
Short animated elements for web and messaging.
What it can cover
- Animated logo for the top of a video
- Channel branding, title sequence, lower third
- Short video explaining a product or a service
- Animations for social media and online advertising
- Moving screens for a trade fair, a window, a reception
- Small animated pieces: icons, transitions, stickers
- The right format for each platform
A good fit if
- Your logo has to exist in video and on social
- You need to explain a complex product in 60 seconds
- Your brand looks static next to the competition
Wayfinding and environmental design
Graphic design once it leaves the screen and the page to occupy a place. You do not read a sign like a brochure: at five metres, walking, looking for your way.
Facades and windows
Exterior treatment of shops and offices.
Wayfinding systems
Museums, hospitals, stations, campuses, car parks.
Event environments
Trade fair stands, exhibitions, scenography.
What it can cover
- Sign, façade, window graphics
- Wayfinding boards inside a building or across a site
- Door numbering, plaques, pictograms
- Trade fair stand, exhibition, set design
- Vehicle livery and site signage
- Cues readable from five metres and from fifty centimetres
- The pack handed to the sign maker or installer
A good fit if
- Visitors get lost and ask at reception
- You are opening a venue and must make it legible
- You are exhibiting at a fair and want to be seen
Illustration and data visualisation
Making visible what is not. A number becomes a shape, a process becomes a diagram, an abstract idea becomes an image people remember.
Infographics
Translating complex data into immediate diagrams.
Commercial illustration
Bespoke drawing for articles, advertising, websites.
What it can cover
- A diagram that makes a process clear at a glance
- Charts and key figures for a report or a presentation
- Map, plan, cross-section, exploded view
- Bespoke illustration rather than a stock library
- Pictograms and icon sets that belong to you
- A recognisable style that carries from one medium to the next
- Animated versions where the medium allows
A good fit if
- Your data is solid but nobody reads it
- You want an illustration style that belongs to you
- Your competitors all use the same stock libraries
Got a project in mind?
Describe it in a few lines. You get a written, priced quote within 48 working hours. No commitment.
or directly contact@purplelab.ch